Café na Trilha: breaking news

Fernando Vilela, CMO of WSB Advisors and Westhon and the creator behind Café na Trilha, one of Brazil’s leading cycling channels, begun June with a series of memorable and rewarding achievements.”

He was invited to attend the launch event for Shimano’s new XTR line. Held in the countryside of São Paulo, the event brought together top figures in the industry, including Brazil’s greatest mountain bike rider and world champion, Henrique Avancini.

After months of anticipation, the new components officially hit store shelves on June 4.

Over the weekend, Vilela also competed in the Sertões mountain bike race, a three-day challenge covering over 100 km and significant elevation gain in the Serra da Mantiqueira, Campos do Jordão (SP). Representing WSB and Westhon, our CMO delivered an impressive performance and took first place in his category. The organizers are now preparing for the Rally dos Sertões, the largest rally in the Americas, as well as another stage of Sertões Bike in Nova Lima (MG).

More updates at @cafenatrilha.