Westhon and Sports

It’s impossible to talk about Westhon without mentioning its three major sports initiatives—spanning cycling, equestrianism, and volleyball.

On two wheels, Westhon proudly includes the YouTube channel Café na Trilha among the companies in its holding group. This initiative, which will celebrate its tenth anniversary in 2026, is led by Fernando Vilela, who also serves as CMO at WSB.

Over the past decade, Vilela has explored trails across Brazil and even abroad, with a mission to discover new MTB paths, showcase gear, trends, and—above all—new bikes. Nearing 200,000 subscribers on the video-sharing platform, Fernando also tells emotional stories, covers competitions and events, and conducts exclusive interviews—building a true digital community.

His personal and professional journey, as well as his insights into digital marketing, are widely shared in this magazine and across Westhon and WSB’s social media channels.

“Through each ride, I’ve seen how cycling connects people, stories, and landscapes. It’s more than a sport—it’s a platform for storytelling and exploration. Being part of a company that values this intersection is what makes Café na Trilha so meaningful to me.”

Teenage rider Clara Vilela, a promising young equestrian from Brazil, is an athlete sponsored by WSB Advisors. Her achievements in competition and compelling personal story were not only featured in the last issue of One.Energy but also inspired a front-page article in Diário de Teresópolis, the most prominent newspaper in her hometown.

“Equestrianism taught me discipline and courage, but also how to overcome personal adversity. With WSB Advisors backing my journey, I feel supported not only as an athlete, but as someone whose story can inspire others to chase their dreams.”

Supporting sports goes beyond competitions and athletes.
It serves as a foundation for developing essential skills that also drive success in the corporate world. Discipline, resilience, teamwork, and perseverance are crucial values for both athletes and professionals navigating daily challenges in their careers.

Mauricio Almeida, General Director at Pinheiro Almeida, Perícia e Assistência Técnica Judicial and a Westhon partner, is a prime example of how sports and business are connected. He recently traveled to Navegantes, Santa Catarina, to support the duo Maria Laura and Isabel Holanda in the first stage of the Beach Volleyball Circuit.

Speaking of volleyball, Intcom—Westhon’s innovation and technology company—sponsors and features its logo on two amateur volleyball teams that play at the Parent and Teacher Association of Colégio Marista São José Tijuca, one of the most traditional schools in Rio de Janeiro.